Privacy Policy
USM Digital is involved in data, services and technology to provide customer and information management solutions.
We are committed to protecting privacy. We will not use or share information you give without prior consent, given by completing on-line registration forms on our sites to enter prize draws and receive of special offers. We use all means to ensure data you give to us is securely stored.
The sites listed below are direct marketing trade and domain names of USM Ltd (t/a USM Digital), Suite K, Priest House, 1624 High Street Knowle, Solihull, West Midlands B93 0JU. Registered in England and Wales No. 5062345, VAT Number: 108 3448 24, DPA Number: Z 2866907.
Use Of Data
Your answers are controlled by USM Ltd (t/a USM Digital). Information collected is used for developing products & services, marketing, research, & updating and correcting databases. USM Digital may pass given information to reputable organisations, to use it for sales & marketing activity to promote offers from utilities, retail products & services, travel, leisure, insurance, finance, real estate, telecoms, gambling, home improvements, health, automotive, legal services or local and national government. Your details may also used for analysis purposes. Personal information you provide may be used for purposes of identity verification, credit and risk management, revenue collection, database verification and enhancement. We may also supply your data to these sectors via agencies/brokers. Third parties include (but not limited to) Yes Offers Limited, DBS Datamarketing, Acxiom UK, Kinesso Ltd (more info about Kinesso here), MATTERS FAMILY, Money Matters, Household Matters, Consumer Matters and Important Matters.
We collect your data and will share it for commercial gain with third parties. These organisations will have a relationship with you or it may be used where they have a lawful reason, which may include these organisation’s own legitimate interest. Use includes tracing of individuals, verification and/or validation of the identity of individuals for the purposes of, but not limited to, credit risk and affordability assessments, anti-money laundering regulations, national security, crime prevention and detection, anti-fraud processes, asset recovery and asset reunification. To understand more please click through to the websites of the companies below:
GB Group
DML Connect
Data OD Ltd
Under data protection laws we are permitted to share some information where the reason for doing so is legitimate and isn’t outweighed by the effects it will have on the relevant individuals. On that basis we may pass your information to Data OD Ltd (more info about Data OD here), Data Mixx Ltd and GB Group plc who may share this information with other third parties.
The data that is shared may be used for analysing, modelling and contact for purposes including affordability assessments, anti-money laundering, asset repatriation, contact information validation, credit risk and affordability assessments , debt collection services , determining debt portfolio value, fraud prevention services, identity verification services, pre-populating online forms, vulnerability assessments and other related services.
We are permitted to share information with Sagacity Solutions who will share such information for non-marketing purposes (including credit and risk assessment and management, identification and fraud prevention, enforcement, debt collection and returning assets to you).
International Transfers
In the main we store your data in the UK and our clients also operate in the UK. From time to time we or our suppliers might use data processors who are, or whose software services are, cloud based outside of the EEA, primarily in the United States but under strict contract rules that ensure your personal details are only processed under the same laws that we operate under here in the UK.
Profiling
We will share your data with Sagacity Solutions, DBS Datamarketing, Experian and others listed below, who will use it to create products and services to help organisations better understand the likely characteristics of their customers; communicate with them more effectively; and find others like them across a range of marketing channels. This may mean that you receive advertising that is more relevant to you via direct mail or when you visit a website. To understand more please click through to the websites of the companies below:
GB Group
Sagacity Solutions
DBS Datamarketing
Experian
Lego
Howden Insurance (formerly known as A-Plan Insurance)
Claims Advisory Services
Gallagher (Arthur J Gallagher & Co)
Housing Triage
Nutec Glass Ltd
Your Claim Matters
Legal Ventures Ltd trading as Air Travel Claim
Provision Of Data To 3rd Parties
To protect personal privacy regarding use of data, we work with reputable companies to send offers and prize draws to you. USM Digital ensures companies we use comply with the GDPR , DPA & PECR. You have the right to object to the sharing of your data with any of the 3rd parties listed in this privacy policy, to do so please contact us using the following email address customerservices@usmdigital.co.uk
Legal Basis for Processing
| Purpose | Legal Basis for USM ltd | Third Party Legal Basis Our Partners, Marketing Service Providers and their clients |
| Marketing by email | Consent | Consent for our third party partners named here in our Privacy Policy |
| Marketing by live telephone call | Consent | Consent for our third party partners named here in our Privacy Policy, and their clients |
| Marketing by live telephone call if you have registered to TPS | Consent | Not available unless you have given consent to the particular client |
| Market Research by live telephone call | Consent | Consent for our partners named here in our Privacy Policy, and their clients |
| Marketing by SMS | Consent | Not available unless you have given consent to the particular client |
| Marketing by post | Legitimate Interest | Legitimate Interest |
| Service messaging – by email | Legitimate Interest | Contract/Legitimate Interest |
| Service messaging – by post and telephone | Legitimate Interest | Contract/Legitimate Interest |
| Use for Identification, verification, affordability assessments, fraud prevention &, tracing | Legitimate Interest | Legitimate Interest or under the terms of an existing contract |
| Use for matching and linking | Legitimate Interest | Legitimate Interest |
| Profiling and Analysis | Legitimate Interest | Legitimate Interest |
When supplying your information to our clients for purposes including but not limited to online linkage, fraud prevention and tracing, USM Digital will rely upon legitimate interests as our legal basis for processing your data.
Direct marketing has been recognised explicitly as a legitimate interest in the GDPR (recital 47). USM Digital and our clients can rely on legitimate interest as a legal basis to process your information where our commercial interest does not override that of the data subject.
USM Digital and it’s clients will make decisions to ensure we are only processing your data when it’s been collected fairly and lawfully and that you would have a reasonable expectation of the data processing activities
When communicating with you from OffersYouMightLike.com we will use the consent provided to us by you at the point of capture and only using the specific contact channels you provided at the time.
Marketing Service Providers
These are companies who collect data from other organisations, such as us, to help their clients tailor products and services which best suit your needs. The Marketing Services Providers we work with are strictly limited to only those organisations who we have completed checks on and who will process your data in strict compliance with all laws, regulations and guidance with regard to Data Protection.
We will share your data with the Marketing Services Providers listed below, who will use it for a variety of direct marketing, targeted advertising, measurement & identity resolution purposes. Marketing Services Providers carry out data profiling. They will combine your data with data they get from other sources (including public sources) and in doing so, add further information about you to your record as well as use it to create “predictive models”. Marketing Services Providers use these models to try to predict behaviour and preferences (e.g. how likely you are to buy a holiday online or take a particular type of holiday) or likely circumstances (e.g. whether you are eligible for a particular credit card).
This may mean that you receive advertising from organisations within the industry sectors listed above, that is more relevant to you via direct mail or when you visit a website, mobile app or watch TV. The Marketing Services Providers will not however advertise their own products or services to you.
Marketing Services Providers will also try to match and then link your data with data that they receive about you from other sources, to make sure that the data they hold about you is correct.
For example, they might do this to:
• check whether you have recently moved address; or
• keep the IP address they hold about you up to date. IP addresses change regularly. The IP address they receive from us might change too quickly to make the data you provide through us useful for marketing purposes. Marketing Services Provider might find it helpful for this to be refreshed from time to time to ensure marketing messages are being delivered to the correct consumers, on the correct device(s).
They share your data, including the profiled data they have created about you, primarily to:
•help organisations better understand the likely characteristics of their customers (and find others like them);
•improve the relevancy and appropriateness of an organisation’s marketing to its customers (e.g. offers, its products and services); and
•help them communicate with their customers more effectively offline and online. This may mean that you receive tailored advertising via direct mail, email or when you visit a website.
To understand more about the use of your data by Marketing Services Providers, and to find out how to exercise your data protection rights in relation to their use of your data (including how to opt-out), please click through to the websites of the companies below:
DBS datamarketing Ltd
Sagacity Solutions
1to1 Technology Ltd
Equiniti Data
CACI
Experian
Marketing File
Acxiom UK
Mdeg Ltd
McCarthy & Stone (Developments) Limited
BT & EE
Lloyd James Media
LocaliQ
Kwik Fit
Sunlife Limited
Legal & General
Boots
Alzheimer’s Society
Sky Protect
Honest Power LTD
IES Limited
Audience Serv
Data Enhancement Solutions Ltd
Victor Assets and Estates Ltd t/a 84 Capital
Kinesso
Staysure Group Ltd
The Data Partnership Ltd T/A TDP Agency
Equifax Limited
Tesco
Outside Clinic
Vitality
CACI
FIOR
(We may share your personal information with FIOR, an identity verification organisation, to help verify your identity, stop others from misusing your data and prevent fraud. This data will be processed securely and will not be shared beyond verification purposes.)
In sharing your data with Marketing Services Providers, we rely on a lawful ground called ‘legitimate interest’, as our business depends on our ability to partner with third parties who process personal data for marketing-related reasons.
Your Rights as a Data Subject
Under data protection law you have rights regarding how we process your data.
You are not required to pay any charge for exercising your rights. We have one month to respond to you, and you may be asked for ID to confirm you identity.
To exercise any of the following rights, please use the contact our Data Protection Officer using the details supplied below
•Right of access – you have the right to ask us for copies of your personal information. This right always applies.
There are some exemptions, which means you may not always receive all the information we process. You can read more about this here
•Right of rectification – You have the right to ask us to rectify information you think is inaccurate.
You also have the right to ask us to complete information you think is incomplete. This right always applies. You can read more about this here
•Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records. You can read more about this here
•Right to restriction of processing – where certain conditions apply you have a right to restrict the processing. You can read more about this here
•Right of portability – you have the right to have the data we hold about you transferred to another organisation. You can read more about this here
•Right to object – you have the right to object to certain types of processing such as direct marketing. You can read more about this here
Unsubscribing From USM Digital
1) You can unsubscribe from our emails via a link in the emails we send to you.
2) You can unsubscribe from the service by sending an email to customerservices@usmdigital.co.uk with the subject line “Unsubscribe”.
3) You can unsubscribe by writing to:
USM Ltd (t/a USM Digital)
Suite K,
Priest House,
1624 High Street,
Solihull,
West Midlands B93 0JU
4) You can unsubscribe by calling 0333 3355 389 (UK office hours only).
5) You have the right to complain to the ICO by visiting their website at http://ico.org.uk/, or by telephoning 0303 123 1113, or by post at Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.
6) You can contact our Data Protection Officer in writing via the following details: C/O DPO officer, USM Ltd, Suite K, Priest House, 1624 High Street Knowle, Solihull, West Midlands B93 0JU
USM Complaints Procedure
A complaint may be registered by using any of the contact points listed in this privacy statement. We will acknowledge your complaint within 5 working days and respond in full within 20 working days.
Use Of Cookies
When you visit one of our websites a small text file (‘cookie’) will be placed on your computer for recognition purposes when you return to one of our websites, to avoid having to identify yourself each time. The cookie will not allow personally identifiable information (such as name and address) that you have not given to us. This makes our websites easier to use.
Security Policy
The security of personally identifiable information is paramount to us. Our systems assist us with secure information transmission from your PC to our servers. Unfortunately, no internet transmission is 100% secure. We endeavour to protect your information, but USM Digital cannot and does not ensure or warrant security of information you transmit to us, from our online products or services. The use of our websites and resulting services is at your own risk. Our policy does not extend to anything regarding the operation of the internet, beyond the control of USM Digital, and is not to be applied contrary to applicable laws or regulations.
By using this site, you signify your agreement to USM Digital security and privacy policies. If you do not agree with this, do not use this site. We reserve the right to make changes to this policy. Please check back from time to time to ensure you are aware of any changes in our policy. Your continued use of our site signifies acceptance of any changes.
Data Collection Notice
Your data will be provided to USM Digital, they and their partners will use your data for:
Marketing communications, market research and analysis, aggregation, identity verification, credit and risk management, revenue collation, database verification and tracing activities.
Depending on what personal information USM Digital hold about you our partners may contact you by post email, social media, online advertising, telephone, mobile, SMS and MMS text message.
Common examples of your personal information that USM Digital may hold includes your name, postal address, date of birth, telephone numbers, IP addresses or email addresses.
We aim to retain and use your data for 12 years for the above purposes, as this allows time to build up propensities and trends which in turn allow communications to be more selective and personalised. After 12 years, we will retain your information for segmentation, aggregation, analysis and suppression.
USM Digital will supply your personal data to its partners in the following organisation sectors for use in any of the manners described above:
| Astrology | Gambling | Media TV, Radio, Film, Online & Print |
| Automotive | General Marketing & Advertising | Not for Profit |
| Comparison Websites | General Retailers | Parenting |
| Competition Sites | Government | Political |
| Financial Redress Claims | Health & Welfare | Real Estate |
| Education, Research & Self Improvement | Home Improvement & Construction | Shares |
| Electric, Gas, Water & Multi-Utilities | Household Goods & Services | Subscription Services |
| Fashion and Leisure Goods | Insurance Providers | Telecommunications |
| Financial Providers/Debt Collection | IT Services & Software | Tracing Activities |
| Food & Drink Producers & Retailers | Legal Services | Travel & Leisure Pursuits |
See USM Digital’s full privacy statement which we hope will help you understand how we use your data.
Should you wish to opt-out of any communications from USM at any time, you may do so securely by visiting our opt-out page.
OffersYouMightLike.com and USM Digital are trading styles of USM Limited
Registered in England and Wales No. 5062345, VAT Number: 108 3448 24, DPA Number: Z 2866907
Registered Office: Suite K, Priest House, 1624 High Street Knowle, Solihull, West Midlands B93 0JU
Tel: 0333 335 5389 | Fax: 07020 967522
Changes to our privacy policy
We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 5th June 2025.
